Being called “geek” isn't always a compliment. Geeks are historically the outcasts (even though I think being a geek is more fun). This collaborative 360 degree campaign shows just how much we should appreciate the geek. Best Buy's Geek Squad Academy brings STEM studies to underrepresented communities. Within the TV spot, social media elements, and three print ads, we imagined simple technological words that are comparatively recent additions to the “geek vocabulary. For educational use only.