ArtCraft

graphics // animation

Gaming is a large part of society today. Whether it's a throwback to your N64, or the newest RPG, there is something for everyone. ArtCraft Entertainment is focused on building games to engage communities. This rebrand took a disengaging logo and created something reminiscent of an interlocking gear to show how we should connect with our community. Utilizing bright colors to represent their fun and sassy tone of voice, this brand manual shows what ArtCraft Entertainment is built upon. For educational use only.

ArtCraft Logo Animation for Crowfall

Crowfall, the first release for ArtCraft features a customized logo animation that incorporates the turn of the four seasons, an important theme in the upcoming game. Winter's ice breaks to reveal the Crowfall logo with frame-by-frame animation.